Toyo Tires sells hundreds of products, and needed a website that could act as both a brochure for their products as well as an ecommerce gateway. Combining the two while also providing simple navigation for customers, so they could easily get to the product they wanted was no small feat. The solve? Make the product the hero and feature it by category right up front on the homepage. No marquee, no scrolling, no extra clicking. What you want is right there front and center.
CONTRIBUTIONS: producing, content strategy, writing, technical delivery management