LG MOBILE VIDEOS
LG was releasing a new phablet that featured a stylus. The challenge was that Samsung already had the stylus market cornered…or did they? Instead of focusing on the stylus helping with business, we took a new angle on it: the stylus makes owning a phablet more fun. Once we had the concept, we had other hurdles to overcome as well. With a limited budget, the video shoots needed to work for different aspect ratios - standard widescreen for the web, square for social media, and vertical for on device videos in store. Fortunately, our concept proved possible in all aspect ratios. We just needed to be smart about how we framed the shots. The results were impressive.
CONTRIBUTIONS: concepting, producing, writing