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The Amazon FBA (Fulfillment by Amazon) group launched a new editorial site to provide informative, entertaining articles to their Prime sellers. I concepted and wrote a series of articles that were both specific to Amazon’s infrastructure, and informative of the larger business and marketing cultures. These included how-to's, case studies, and editorials. Additionally, I proposed and established the case study template used across all case studies.
CONTRIBUTIONS: writing, content strategy
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