LG ELECTRONICS

As part of the LG Truck Tour, we needed training and marketing materials for the people running the production at the trucks. With each new city brought a new batch of workers, who needed to understand the features of the phone in order to talk to people about it. I waded through hundreds of pages worth of extremely dry G4 technology overview materials to get a few nuggets into a two-pager. We also designed the beta box for the phone’s exclusive pre-release. 

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CONTRIBUTIONS: writing, producing, content strategy, conducting interviews