Product Marketing Two-Pagers
EMC needed someone who would read and understand 100+ page technical product whitepapers and distill that info into a cohesive story within a two-page marketing document. Over the course of a few years, I produced a number of these for EMC, and writing marketing documents for technical products has become one of my specialties. The documents need enough info for IT professionals to understand the product, but approachable enough to a general audience that the IT team could get funding from their C-level or VP-level colleagues.
CONTRIBUTIONS: writing, content strategy