Case Studies & Editorials
The T-Mobile B2B team wanted to launch an online editorial that could provide meaningful content to customers and prospects. There was a general lack of education across their target audience regarding T-Mobile business products, how they differed from consumer products, and how they could benefit from working with T-Mobile. We produced a “Business Resource Center” website for them to feature this content, and since they needed additional start content to be written and designed to make the site more robust, we produced some the starter articles as well.
CONTRIBUTIONS: writing, producing, content strategy