WHERE'S WALDO

Ever wonder where to find Waldo on the world wide web? Turns out it's not that difficult. He's got his own website. Classic Media needed a hub for all things Waldo as they continued to expand the brand from the beloved books out into the world of travel and social media. More than just a Waldo landing page, the site featured Waldo-recommended travel itineraries, downloadable Waldo-themed printable graphics for patches and t-shirts, and a digital version of the find Waldo game taken straight from the books. 

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CONTRIBUTIONS: concepting, content strategy, producing, writing